In the past, there was a trend of non linear content as it was considered that this would add to the marketing results as more and more people would bother to give it a look. Considering this, the concept of non linear storytelling has gained acceptance and it is high time that search engine marketers learn how to tame this for their benefit. If you are still using linear approach, you need to know that this would not bring in results anymore and this it is high time you make the big switch.
With this you will be able to interact with the audience and the same would feel that the control is in its hands, making it possible for you to get noticed by people and search engines. The audience is becoming fluid as now the focus has shifted to social media and thus going in for non linear content will help you gain maxim benefits from the efforts that have gone into search engine optimization.
If you are the one who is about to make an entry in the online arena, going by the non linear path will help you gain on some immediate visibility and this will help the brand get discovered. With this you will be able to make most of the cross channel consistent messaging and then you can go in for storytelling that is not bound to a single device. If you want buyers to notice you, non linear content is a concept you need to accept.
Source: http://www.searchenginejournal.com/6-lessons-non-linear-content-seos-need-know/116278/